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If you are looking for Google QR API
information use this link
If you are looking for QR blog posts use this link
If you are looking for the Telstra
www.QRious.com.au QR campaign pdf use this link
For those of you who STILL think 2D codes are a geeky toy – I’ve been using a new “description” when developing marketing campaigns for clients lately;
So every movie poster, every advertisement shown on tv, every
compact disc label in a retail store should have a qr code on
it.” Want to know more? keep reading below or send me an email.
60 Second QR-codes
So What Are QR Codes? QR codes are the commercial name for a type of 2-D bar code (as opposed to 1 dimensional barcodes which have lines running in vertical strips in a horizontal format like the barcode you may be familiar with on a bar of chocolate in the supermarket) A 2-d barcode has boxes running both left to right and up and down the vertical as well. Each small ‘pixel’ contains information, for example the QR code below says http://www.cognation.net/profile/index.html The 3 “big boxes” in the corners simply tell the camera which way the code is orientated, so QR codes can be snapped in any direction but generally are printed with the 2 big boxes in the top and one on the left. 
Where Did QR Codes Come From? QR codes were originally invented in Japan by Denso for industrial bar codes on packaging for warehousing and production purposes In their wisdom they realized that this “standard” would be more beneficial if everyone could use it, so they open sourced the technology and now anyone can create, read and implement QR code technology for free with no license fees being required. There have been several other 2D code technologies available over the years but all required some form of license fees as such they haven’t been widely accepted and adoption results have been disappointing.
How Did QR Codes End Up On My Phone? In the 90’s the use of QR codes were rapidly changed by all of the Japanese mobile carriers sitting down and agreeing to implement QR software into their mobile phones. Originally it was just a concept for delivering business card information. For example the QR code below has a VCF card with my name, phone number, company name and email address. This is a highly efficient way to ‘store’ this information and by printing this 2-d image on the back of your business card allowed for very rapid deployment of information transfer into your electronic address book both on the phone and your desktop.
So What Exactly Can QR Codes Do?
QR codes can be
read by almost any phone with a camera. Remember any QR code can be read by any reader. There are some variations on functionality but this is outside the scope of this overview. QR Codes can be implemented to do the following;
e.g. Message:
Dean@Cognation.net
e.g. “Indiana Jones and the Kingdom Of The Crystal Skull” movie poster campaign which had a QR code on the bottom right which allowed 3 minute Movie Trailer to be directly played on your mobile handset while in the cinema foyer.
How do I find out
more? Regards, Dean Collins
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